{"id":7900,"date":"2021-09-15T20:11:04","date_gmt":"2021-09-15T19:11:04","guid":{"rendered":"https:\/\/zapateneo.net\/wordpress\/?post_type=product&#038;p=7900"},"modified":"2021-09-15T20:16:31","modified_gmt":"2021-09-15T19:16:31","slug":"no-es-negociable","status":"publish","type":"product","link":"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/no-es-negociable\/","title":{"rendered":"No es negociable"},"content":{"rendered":"<p>La literatura acad\u00e9mica y la ret\u00f3rica institucional afirman que el desperdicio de alimentos en la producci\u00f3n agraria se debe a diferencias t\u00e9cnicas y log\u00edsticas. El presente libro, en cambio, parte de otra premisa: se pregunta si las desiguales relaciones de poder entre los agentes de la cadena agroalimentaria juegan un papel en este fen\u00f3meno. Para responder a esta cuesti\u00f3n, el libro estudia el cl\u00faster de la fruta en Lleida (Catalu\u00f1a, Espa\u00f1a), cuyos tres principales actores son los agricultores, las centrales de acopio y la gran distribuci\u00f3n. Como sucede en la mayor parte del sistema agroalimentario, este \u00faltimo se ha convertido en el agente hegem\u00f3nico. La producci\u00f3n frut\u00edcola de Lleida ha vivido un fuerte proceso de innovaci\u00f3n tecnol\u00f3gica desde los ochenta. Sin embargo, el porcentaje de producci\u00f3n sana que es rechazada ha aumentado, anulando la teor\u00eda de la deficiencia tecnol\u00f3gica. El caso analizado descubre que, cuando las realciones de producci\u00f3n son asim\u00e9tricas, la inovaci\u00f3n no se dirige a optimizar la eficiencia agraria, sino a incrementar los beneficios de los agentes hegem\u00f3nicos. El agricultor, agente d\u00e9bil en el sistema agroalimentario, se ve obligado a modernizarse a trav\u00e9s de estrategias productivas que generan desperdicio de alimentos y recursos. En otras palabras, la planificaci\u00f3n de la producci\u00f3n se hace a favor de los intereses de la gran distribuci\u00f3n, y no del mejor aprovechamiento de los recursos agrarios. Los autores son miembros del Observatori de la Alimentaci\u00f3 (ODELA), grupo de investigaci\u00f3n de la Universitat de Barcelona,<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Gasc\u00f3n<\/strong><br \/>\n9788418826085 &#8211; Icaria &#8211; 2021 &#8211; 142 p\u00e1ginas \/orri.<\/p>\n","protected":false},"featured_media":7950,"template":"","meta":[],"product_brand":[],"product_cat":[180,16],"product_tag":[2280,643],"class_list":{"0":"post-7900","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ekologia-ecologia","7":"product_cat-libros","8":"product_tag-gascon","9":"product_tag-icaria","11":"first","12":"instock","13":"sold-individually","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es negociable &#8212; Zapateneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/no-es-negociable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es negociable &#8212; 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