{"id":557,"date":"2021-04-07T07:38:31","date_gmt":"2021-04-07T06:38:31","guid":{"rendered":"https:\/\/zapateneo.net\/wordpress\/?post_type=product&#038;p=557"},"modified":"2021-04-07T07:39:19","modified_gmt":"2021-04-07T06:39:19","slug":"ciclismo-y-capitalismo-de-la-bicicleta-literaria-al-negocio-del-espectaculo","status":"publish","type":"product","link":"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/ciclismo-y-capitalismo-de-la-bicicleta-literaria-al-negocio-del-espectaculo\/","title":{"rendered":"Ciclismo y capitalismo. De la bicicleta literaria al negocio del espect\u00e1culo"},"content":{"rendered":"<p>Este peque\u00f1o ensayo no tiene otra pretensi\u00f3n que la de ser un ejercicio de aproximaci\u00f3n a la bicicleta y al deporte ciclista \u2013a su historia, desarrollo y significado\u2013, atendiendo en particular a la dimensi\u00f3n que ha alcanzado la industria de la bicicleta y del ciclismo como fen\u00f3meno econ\u00f3mico comercial de masas caracter\u00edstico de la sociedad capitalista. Se trata de una reflexi\u00f3n llevada a cabo mediante el an\u00e1lisis de algunos rasgos constitutivos de lo que podr\u00edamos llamar, sin apurar demasiado los t\u00e9rminos, la econom\u00eda pol\u00edtica del ciclismo. En cierto modo, estas reflexiones son tambi\u00e9n una manera de poner la carrera ciclista en el calendario de la historia y otorgarle el papel que le corresponde como fen\u00f3meno social y econ\u00f3mico, m\u00e1s all\u00e1 de la ret\u00f3rica habitual que se encuentra en el periodismo deportivo. Porque, ante todo, y mal que les pese a apologistas, beneficiarios y mitificadores, el ciclismo de competici\u00f3n es fundamentalmente un producto de la modernidad capitalista indisolublemente vinculado a la sociedad industrial y al mercado de consumo de masas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Vela, Corsino<\/strong><br \/>\n9788412186611 &#8211; Cambalache &#8211; 2020 &#8211; 142 p\u00e1ginas \/orri.<\/p>\n","protected":false},"featured_media":599,"template":"","meta":[],"product_brand":[],"product_cat":[16,173],"product_tag":[50,465,464],"class_list":{"0":"post-557","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-libros","7":"product_cat-saiakera-ensayo","8":"product_tag-cambalache","9":"product_tag-corsino","10":"product_tag-vela","12":"first","13":"instock","14":"sold-individually","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ciclismo y capitalismo. De la bicicleta literaria al negocio del espect\u00e1culo &#8212; Zapateneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/ciclismo-y-capitalismo-de-la-bicicleta-literaria-al-negocio-del-espectaculo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciclismo y capitalismo. 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