{"id":4976,"date":"2021-04-08T16:47:26","date_gmt":"2021-04-08T15:47:26","guid":{"rendered":"https:\/\/zapateneo.net\/wordpress\/?post_type=product&#038;p=4976"},"modified":"2021-04-08T16:47:45","modified_gmt":"2021-04-08T15:47:45","slug":"la-accion-psicologica","status":"publish","type":"product","link":"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/la-accion-psicologica\/","title":{"rendered":"La acci\u00f3n psicol\u00f3gica"},"content":{"rendered":"<p>El golpe militar de 1955 implic\u00f3 un giro en la doctrina militar hasta entonces vigente en la Argentina: de la Doctrina de Defensa Nacional del peronismo a la Doctrina de Guerra Revolucionaria, de influencia francesa, y la Doctrina de Seguridad Nacional, de \u00b4inspiraci\u00f3n\u00b4 norteamericana. De esos mismos a\u00f1os son los primeros textos publicados por las Fuerzas Armadas sobre \u00b4acci\u00f3n psicol\u00f3gica\u00b4, elaborados por intelectuales de las propias fuerzas. Y durante la \u00faltima dictadura esta l\u00ednea se afianza: junto al espanto y al horror que a\u00fan gravitan en nuestro presente, el autodenominado Proceso de Reorganizaci\u00f3n Nacional puso en marcha un sistem\u00e1tico y duradero repiqueteo de mensajes \u00b4positivos\u00b4: una compleja parafernalia de propaganda que, sincronizando los medios p\u00fablicos y privados, se vali\u00f3 de los m\u00e9todos m\u00e1s avanzados de las consultoras publicitarias, incluidos sondeos de opini\u00f3n y encuestas enfocadas en relevar actitudes, conductas y juicios sobre el desarrollo de las acciones pol\u00edticas, militares y econ\u00f3micas del r\u00e9gimen. Siguiendo esta pista, Julia Risler reconstruye la sorprendente estructura comunicacional de la \u00faltima dictadura c\u00edvico militar, tray\u00e9ndonos al presente una imagen novedosa de aquel periodo, que nos permite ver en perspectiva la centralidad que tienen hoy las campa\u00f1as focalizadas, la profusi\u00f3n de fakenews y dem\u00e1s t\u00e9cnicas de manipulaci\u00f3n de la opini\u00f3n p\u00fablica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Risler, Julia<\/strong><br \/>\n9789873687402 &#8211; Tinta Lim\u00f3n &#8211; 2019 &#8211; 314 p\u00e1ginas \/orri.<\/p>\n","protected":false},"featured_media":5005,"template":"","meta":[],"product_brand":[],"product_cat":[184,16],"product_tag":[3229,660],"class_list":{"0":"post-4976","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-komunikazioa-comunicacion","7":"product_cat-libros","8":"product_tag-risler","9":"product_tag-tinta-limon","11":"first","12":"instock","13":"sold-individually","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La acci\u00f3n psicol\u00f3gica &#8212; 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