{"id":3347,"date":"2021-04-08T06:56:57","date_gmt":"2021-04-08T05:56:57","guid":{"rendered":"https:\/\/zapateneo.net\/wordpress\/?post_type=product&#038;p=3347"},"modified":"2022-09-01T18:55:46","modified_gmt":"2022-09-01T17:55:46","slug":"contrapublicidad-consume-hasta-morir","status":"publish","type":"product","link":"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/contrapublicidad-consume-hasta-morir\/","title":{"rendered":"Contrapublicidad: Consume hasta morir"},"content":{"rendered":"<p><span style=\"font-weight: bold;\">CONTRAPUBLICIDAD<br \/>\nConsumeHastaMorir<\/span><\/p>\n<p>La publicidad, el principal canal de difusi\u00f3n de la ideolog\u00eda consumista, es unidireccional, no admite respuesta. Transmite de forma normalizada valores hedonistas, individualistas y el consumo como la v\u00eda m\u00e1s exitosa de distinci\u00f3n social. Y sin embargo, lo que mejor define el consumo de los casi 2000 millones de personas que formamos parte de la clase consumista es la distribuci\u00f3n injusta de la riqueza, el agotamiento de los recursos y un ilusorio progreso infinito, basado en lo econ\u00f3mico, que no parece hacernos m\u00e1s felices.<\/p>\n<p>ConsumeHastaMorir es una reflexi\u00f3n sobre la sociedad de consumo en la que vivimos, utilizando uno de sus propios instrumentos, la publicidad, para mostrar hasta qu\u00e9 punto se puede morir consumiendo. El grupo se form\u00f3 en el a\u00f1o 2002 dentro de Ecologistas en Acci\u00f3n, una confederaci\u00f3n de \u00e1mbito estatal fruto de la unificaci\u00f3n, en 1998, de m\u00e1s de 300 grupos ecologistas.<\/p>\n<p>Los textos e im\u00e1genes que contiene este libro son una selecci\u00f3n del trabajo de ConsumeHastaMorir, contrapublicidades que responden al mon\u00f3logo comercial a base de descubrir el papel ideol\u00f3gico que juega la publicidad y el discurso de las grandes empresas anunciantes que la sustenta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>vvaa<\/strong><br \/>\n9788461342709 &#8211; Ecologistas en accion &#8211; 2009 &#8211; 112 p\u00e1ginas \/orri.<\/p>\n","protected":false},"featured_media":3377,"template":"","meta":[],"product_brand":[],"product_cat":[178,16],"product_tag":[312],"class_list":{"0":"post-3347","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ekonomia-economia","7":"product_cat-libros","8":"product_tag-ecologistas-en-accion","10":"first","11":"onbackorder","12":"sold-individually","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contrapublicidad: Consume hasta morir &#8212; 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