{"id":2510,"date":"2021-04-07T16:20:56","date_gmt":"2021-04-07T15:20:56","guid":{"rendered":"https:\/\/zapateneo.net\/wordpress\/?post_type=product&#038;p=2510"},"modified":"2021-04-07T16:22:09","modified_gmt":"2021-04-07T15:22:09","slug":"transformacion-urbana-y-conflictividad-social-la-construccion-de-la-marca-granada-2013-2015","status":"publish","type":"product","link":"https:\/\/zapateneo.net\/wordpress\/index.php\/producto\/transformacion-urbana-y-conflictividad-social-la-construccion-de-la-marca-granada-2013-2015\/","title":{"rendered":"Transformacion urbana y conflictividad social. La construcci\u00f3n de la Marca Granada (2013-2015)"},"content":{"rendered":"<p><span><\/p>\n<p>&nbsp;<\/p>\n<p><span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: Verdana,sans-serif;\">Una  vez m&aacute;s, la ciudad de Granada vuelve a ser el escenario para una  reflexi&oacute;n cr&iacute;tica y aut&oacute;noma en torno a los conflictos que genera su  continua reinvenci&oacute;n. El texto que tienes en tus manos analiza los  procesos de transformaci&oacute;n de la ciudad capitalista contempor&aacute;nea,  prestando especial atenci&oacute;n a la estrat&eacute;gica implementaci&oacute;n de la marca  ciudad por parte de los promotores y gestores del territorio, tanto  p&uacute;blicos como privados. Para ello, revisa el dise&ntilde;o, la gesti&oacute;n y las  repercusiones de la Marca Granada 2013-2015 impulsada por dos  mega-eventos: el Milenio y la Universiada.<\/span><br \/> &nbsp;<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Verdana,sans-serif;\">Una  marca ciudad eficiente propicia la inserci&oacute;n de la urbe en el  competitivo mercado internacional de ciudades. La Cultura se ha  conformado en este contexto como uno de los principales valores en alza,  capaz de proyectar una renovada imagen urbana que atraiga el mayor  n&uacute;mero de inversores y de turistas. Es as&iacute; c&oacute;mo la competencia entre  ciudades constituye actualmente uno de los factores impulsores de los  procesos de renovaci&oacute;n urbana. La Granada de hoy disputa con otras  ciudades no s&oacute;lo de &aacute;mbito internacional sino tambi&eacute;n estatal y m&aacute;s  ferozmente andaluz, hacerse un hueco en este ranking a trav&eacute;s de la  celebraci&oacute;n del Milenio en el 2013 y la Universiada en el 2015.  Resultado de estos mega-eventos es el impulso de un gran n&uacute;mero de  proyectos urban&iacute;sticos, unos de nueva promoci&oacute;n y otros no tan nuevos,  como la controvertida Ronda Este Metropolitana. Estas grandes  intervenciones inciden de manera determinante no s&oacute;lo en la fisonom&iacute;a  urbana metropolitana, sino tambi&eacute;n en muchos otros &aacute;mbitos de la vida en  la ciudad y en la de los pueblos que la rodean.<\/span><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Verdana,sans-serif;\">Este  texto desea ser &ldquo;un instrumento de difusi&oacute;n de informaci&oacute;n, de  reflexi&oacute;n e incluso de motivaci&oacute;n para indignarsey ganar potencia para  hacer frente a los propios conflictos en los que cotidianamente nos  vemos inmersos. Dicho de otra manera, buscamos contribuir a  crear\/consolidar una memoria hist&oacute;rica diferente a la que nos ofrecen  las v&iacute;as oficiales, construida desde un posicionamiento cr&iacute;tico  adquirido en el trabajo colectivo y la experiencia pol&iacute;tica&rdquo;.<\/span><\/div>\n<div style=\"text-align: justify;\">__________<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<div style=\"text-align: justify;\"><span style=\"font-family: Verdana,sans-serif;\">(<\/span><a href=\"http:\/\/archive.org\/details\/TransformacionUrbanaYConflictividadSocial.LaConstruccionDeLaMarca\"><span style=\"font-family: Verdana,sans-serif;\">Descarga<\/span><\/a><span style=\"font-family: Verdana,sans-serif;\">)<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Juan Rodr\u00edguez Medela &#038; \u00d3scar Salguero Monta\u00f1o<\/strong><br \/>\n9788461583096 &#8211; Biblioteca Social Hermanos Quero &#8211; 2011 &#8211; 193 p\u00e1ginas \/orri.<\/p>\n","protected":false},"featured_media":2556,"template":"","meta":[],"product_brand":[],"product_cat":[177,16],"product_tag":[1885,1884],"class_list":{"0":"post-2510","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-gizarte-mugimenduak-movimientos-sociales","7":"product_cat-libros","8":"product_tag-biblioteca-social-hermanos-quero","9":"product_tag-juan-rodriguez-medela-oscar-salguero-montano","11":"first","12":"instock","13":"sold-individually","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformacion urbana y conflictividad social. 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